The Brief

Hard Rock International’s most anticipated opening of 2014 - Hard Rock Hotel Ibiza the 1st HRH resort in Europe.

An amazing multibillion dollar resort including 493 bedrooms, 3 swimming pools, the most expensive restaurant in the world! Sublimotion and most importantly a stunning outdoor concert terrace for up to 3500 guests. This iconic global brand is a perfect fit for Ibiza!

As you can imagine the responsibility to deliver the ultimate Hard Rock Hotel opening of all time was huge credit for High Scream with the whole world watching Ibiza.

WHAT HIGH SCREAM DELIVERED

The event was to be an evening of music legends kicking off with a very special DJ set from Masters at Work followed by the hottest headline act of the moment – Chic featuring Nile Rodgers

After nearly 40 years in the industry the Chic Organisation have played thousands of gigs and have most definitely been there and done that! Due to Chic's amazing stage presence they had surprisingly never considered special effects and video for their show. We decided it was time to change their minds.

The Result

The Chic team gave us exclusive access to their archive of footage and photos. Our design team used this music history to create the perfect video content to complement each track. It was key to us not to lose the Chic identity and we collectively agreed that the less is more approach was required.

Chic are renown for being the tightest band with a well-rehearsed choreographed show so we were under immense pressure to deliver the show seamlessly with only one rehearsal just hours before the event.

The show opened with a bang of comet curtains and gerb lifts, we also added flames to the disco melodic rhythms, special guests Sister Sledge were watching from the side of the stage. The infamous crowd on stage, finale of Good Times with heaps of confetti and streamers!

We were ecstatic with the results from the show, we felt that keeping the production simple complimented the band and that they were blown away by our box of tricks. For the first 3000 party people who attended the event, including a wide selection of tourists, locals and hotel officials; it was a truly amazing night.

Following this event we were then invited to host the shows and events of the forthcoming season. This included the pleasure of working with a line up of amazing acts such as Kylie and Snoop Dogg.