Brief

High Screams brief was to fuse new technology and Aviciis new album artwork to create a full show.

What we delivered

We built up the stage with a tilted LED screen, which creates the illusion of depth for the audience when using specially designed video content. The content pops, twists and takes the audience on a journey through different worlds and there are times in the show where it looks like Avicii is suspended in mid air. At special moments in the show huge bolts of lighting strike the stage revealing the Avicii dancers. We designed an entrance using the real album cover with a colorful tunnel that not only formed the beginning of the Avicii journey but was also a great photo opportunity for his fans.

The Result

A stunning fusion of technology and art.